The origin of

Maison Mama

“After childbirth, what does a woman truly need and long for?”

Drawing from the experience of caring for more than 3,539 mothers and 3,668 newborns in Korea, Maison Mama deeply understands the needs of women as they step into motherhood.
In Vietnam, postpartum care has been shaped by traditions centered around rest and (over)protection. We bring a modern approach - a Korean-style postpartum care with medical guidance, privacy, and personalized support for both mothers and babies.
The modern San-hu-jo-ri model focuses on 4 core principles

Maternal Care

Postpartum Maternal Support

A care program based on natural recovery principles and comprehensive support for mothers, focusing on structured and scientific breastfeeding education.

Adequate Nutrition

Specialized Recovery Nutrition

A scientifically designed diet using high-quality ingredients ensures a balance of micronutrients and energy tailored to the postpartum condition of mothers.

Milestone Management

Newborn Development Support and Monitoring

A newborn care program based on non-invasive approaches, focusing on structured breastfeeding management, monitoring healthy infant development, and maintaining a strictly hygienic care environment to prevent infection risks.

Activities

Restorative & Connecting Activities

A system of physical and mental recovery activities is prepared for mothers before and after birth, including relaxation therapies such as massage, foot baths, warm compress therapy, herbal baths, and more; helping the body restore balance and regenerate energy quickly.
In addition, movement-based therapies such as yoga, pilates, functional recovery exercises, and arts & crafts classes help nurture positive emotional well-being too.

INVESTMENT

from SOUTH KOREA

Maison Mama is proud to be financially backed by leading Korean groups specializing in mother-and-baby care.

Korea’s Leading Mother & Baby Brand

A trusted operator of postpartum care centers in Korea

The philosophy of

"POSTPARTUM RETREAT"

Postpartum retreat" (“Ở không cữ”) is our core philosophy — a modern and science-based approach to postpartum care.

At Maison Mama, we provide a modern interpretation of postpartum care through personalized recovery programs designed for each individual's condition and journey -- from medical care, nutrition, and body therapy to emotional support and thoughtful newborn care.

Mission

Maison Mama is committed to providing safe, gentle, and science-based postpartum care for both mothers and babies.
Every service is thoughtfully designed to support the mother’s natural recovery process while harmoniously combining Korean-standard postpartum care systems with Vietnamese cultural values.

Vision

Maison Mama aspires to establish a new standard for postpartum care in Vietnam — a place where mothers are fully recharged and deeply nurtured, both physically and emotionally.
By bringing Korea’s premium postpartum care model to Vietnam, Maison Mama aims to become one of Asia’s leading mother-and-baby care brands, trusted for our refinement, expertise, and profound understanding of mothers’ needs.

Led by

A team of experienced South Korean experts

Kim Min Young
Dr.

Kim Min Young

Chairwoman of the Board

Ms. Kim Min Young previously served as Medical Director at Samsung Sky Hospital in Ho Chi Minh City, bringing years of experience in family medicine, functional medicine, and holistic healthcare.

Prior to that, Ms. Kim was the Founder and Medical Director of Medeze Medical Clinic in Ho Chi Minh City (2019–2022), and held the role of Deputy Medical Director at reputable Korean clinics including Soksiwon Internal Medicine Clinic and Latienne Dermatology Clinic.

With strong medical expertise and extensive clinical experience across both Korea and Vietnam, Ms. Kim leads the strategic direction for healthcare standards and patient care at Maison Mama.

Lim So Young
Ms.

Lim So Young

Chief Executive Officer

Ms. Lim So Young currently serves as Branch Director of Liebe Postpartum Care Center in Korea (since August 2022), with more than 15 years of experience in postpartum care, newborn nurturing, and parenting consultation.

Previously, Ms. Lim served as Chief Executive Officer of Seoul Women’s Postpartum Care Center (2012–2017), and was a member of the parenting advisory team at Namyang Dairy Products — one of Korea’s leading dairy corporations (2007–2011).

Ms. Lim is responsible for developing and operating Maison Mama’s Korean-standard postpartum care system, ensuring excellence in professional care, operational processes, and the overall experience of every family.